Marketing Manager

Marketing · Remote, Ontario
Department Marketing
Employment Type Full time
Minimum Experience Experienced

Want a job that truly empowers lives… Let’s talk eSSENTIAL Accessibility! #A11y

Enabling Brands to Empower People!

eSSENTIAL Accessibility is redefining the way the world’s biggest brands manage and maintain their digital accessibility program. As the pioneering provider of digital Accessibility-as-a-Service, our industry-leading platform features a unique combination of people, process, and technology, enabling organizations to eliminate online barriers, mitigate legal risk, and effectively solve compliance for ADA, AODA, WCAG and other global accessibility requirements. We’re dedicated to making digital experiences equal for everyone – if this inspires you, join our team and help us make it happen.  

Learn more about eSSENTIAL Accessibility.

How you Support Our Growth

You are a digital native and naturally drawn to the science of marketing. You are a self starter and willing to challenge the status quo of current marketing behaviours to push our business to the forefront of our industry.

Role & Responsibilities

  • Working with demand, web, and content, work across the marketing function to identify, calendar, execute and analyse marketing activities
  • Develop and coordinate the execution plans for market engagement activities like webinars, events, nurtures and campaigns
  • Support cross-functional operations by project managing and aligning teammates
  • Support partner marketing through the development of co-marketing activities, content and calendars
  • Support demand, content and web through the operation of marketing automation by creating and executing emails, nurtures, workflows and campaigns
  • Coordinate content creation, including  partner content, and internal teams (landing pages, micro-sites, blogs, videos, messages and descriptions)
  • Coordinate and perform day-to-day email marketing activities including email campaign set-up, scheduling, testing, and deployment of one-time, recurring, and dynamic campaigns
  • Pull and analyze data to support the reporting cadence and departmental targets such as contribution to sales pipeline, channel performance reporting, CAC and LTV
  • Update and maintain the marketing dashboard
  • Create graphic items (banner, flyers, images) to support digital marketing initiatives
  • Manage social media calendars, coordinate social outreach to support campaigns, and execute social posting 
  • Monitor analytics and insights on social media reach.
  • Monitor trends and topics
  • Working with partner and sales teams, ensure partner onboarding and training is distributed

eSSENTIALS You Bring To The Table

  • A bachelor’s degree in Marketing or Business Administration or any other related field OR equivalent of the same in working experience
  • 3+ years experience in digital marketing
  • Be a key player partnering with sales, marketing teams as well as the executive leadership team
  • Highly adaptable and able learn quickly and come up with prompt solutions that ensure continuous improvement of lead generation & overall growth
  • Excellent verbal and written communication skills and experience collaborating with diverse stakeholders, from creative to technical
  • Have a working knowledge of
  • Awesome analytical skills
  • Proficient in PowerPoint and MS Excel 

Desired But Not eSSENTIAL

  • Knowledge of digital accessibility and disability inclusion
  • Knowledge of regulations related to digital accessibility (e.g., Section 508, ADA)
  • Knowledge of WCAG 2.1 AA requirements

What We Offer

  • Competitive Salary
  • Healthcare Benefit
  • Interesting and purposeful mission and challenging tasks
  • Fun and inclusive culture to be proud of 
  • Friendly and skilled team that support each other
  • Professional development and accessibility learning
  • Fun and inclusive culture to be proud of

*Working full remote/From home until further notice* 

Thank You

Your application was submitted successfully.

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  • Location
    Remote, Ontario
  • Department
  • Employment Type
    Full time
  • Minimum Experience