Senior Sales Development Rep

Marketing · Remote, Ontario
Department Marketing
Employment Type Full time
Minimum Experience Experienced

Want a job that truly empowers lives… Let’s talk eSSENTIAL Accessibility! #A11y

eSSENTIAL Accessibility is continuing its explosive growth and we need a seasoned Sr. Sales Development Rep to help us drive even better results from our inbound programs.

Our white-hot market is expanding rapidly as the world begins adopting Digital Accessibility as a foundational requirement of all of their websites, mobile apps and digital products. Our unique offering is an all-in-one solution of technology, technical expertise, legal guidance, training, certification and support. As a fully differentiated offering, we’ve been keenly sought by the market, and we want to create an even better inbound experience for our customers.

Now, we’re ready to stand up a dedicated inbound SDR function. In this role, you’ll help us prove out the power of an SDR-led inbound experience, improve the quality, volume and velocity of inbound leads, and create real value for our customers.

Who Are We?

Enabling Brands to Empower People!

eSSENTIAL Accessibility is redefining the way the world’s biggest brands manage and maintain their digital accessibility program. As the pioneering provider of digital Accessibility-as-a-Service, our industry-leading platform features a unique combination of people, process, and technology, enabling organizations to eliminate online barriers, mitigate legal risk, and effectively solve compliance for ADA, AODA, WCAG and other global accessibility requirements. We’re dedicated to making digital experiences equal for everyone – if this inspires you, join our team and help us make it happen.  

Learn more about eSSENTIAL Accessibility.

Role & Requirements

We are a start up and our SDRs are hungry and results driven Sales professionals. They partner with a highly competitive team of outbound BDRs, Account Executives, Managers, and Strategists and leverage strategic research and creative writing to hook new prospects into a lead generating funnel.

  • Working on the foundation of the existing BDR inbound process, create, enhance and execute the inbound process
  • Engage with inbound inquiries to qualify, educate and excite
  • Route qualified inquiries to Account Executives through booked meetings and demo calls
  • Collaborate with outbound BDRs and Account Executives to maximize the quality of meetings, provide initial intelligence, and cycle feedback
  • Working closely with the CMO and the Director of Demand Generation, develop the emails, scripts and cadences that will maximize results
  • Develop a robust and deep understanding of the digital accessibility space and eA’s differentiation in the market


    • 3+ years of experience in an inbound, B2B SaaS SDR role
    • Proven track record of meeting and exceeding targets
    • Ability to create, test, optimize and maintain automatic and manual touchpoint cadences
    • Excellent verbal and written skills, especially in telephone and email contexts
    • Ability to navigate corporate structures to identify decision-makers and determine the buying process 
    • Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously
    • Insatiable desire to learn and ability to adapt to changing routines and software 
    • Experience with Outreach and Salesforce a plus

    What We Offer

    • Competitive Salary
    • Healthcare Benefit
    • Interesting and purposeful mission and challenging tasks
    • Fun and inclusive culture to be proud of 
    • Friendly and skilled team that support each other
    • Professional development and accessibility learning
    • Fun and inclusive culture to be proud of

    *Working fully remote/from home until further notice*

    Thank You

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    • Location
      Remote, Ontario
    • Department
    • Employment Type
      Full time
    • Minimum Experience